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MMA Gets 1st Major TV Network Deal With New CBS Contract

senseijim_75
By: senseijim
Mood: happy
Date: 02/28/2008 15:07:56
Music: None


Mixed martial arts will air on one of the major television
networks for the first time.

CBS announced a deal Thursday with ProElite, which produces MMA events, to
broadcast in prime time a sport that has been growing in popularity. The plan is to televise two-hour live specials four times a year on Saturday nights.

ProElite CEO Douglas DeLuca called it a "pivotal moment for the sport." ProElite already produces MMA events for its EliteXC fight division on the Showtime cable channel, which is owned by CBS.

"Mixed martial arts is one of the fastest growing sports in the country and a wildly popular entertainment vehicle for upscale, young adult audiences," Kelly Kahl, CBS Primetime's senior executive vice president, said in a release.




MEMBERS COMMENTS



VIEWING 1 - 3 OUT OF 3 COMMENTS



From: AIKIAcademy
03/02/2008 00:04:47
The UFC replied with Bud Light as a sponsor...  I hope all these deals & infusion of ca$h equates to the fighters getting paid better, medical benefits, etc.....

From: WHITEDRAGON
02/29/2008 16:44:07
That is what we need!!! Ah Saah!!!


From: feldashv
02/28/2008 16:07:23
hit this one up in the news yesterday.