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 Affliction was perfectly content with being an apparel company.
With its fashion-forward T-shirts appearing on the backs of actors, rock stars and mixed martial artists, the Signal Hill, Calif.-based company had carved out a niche for its label in pop culture. In less than three years, the Affliction brand had become synonymous with cool, with its artistic prints spotted at movie premieres, in magazines and on plenty of UFC fighters.
That is until the UFC banned the brand. So, Affliction turned to produce its own fights - a move not even in its business plan prior to the UFC dust-up. <
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Topic: MMA News
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